Marketing Plan for Travelodg

Question: Portray about promoting procedures of Travelodge? Answer: Presentation: Travelodge is a privately owned business, which works in the lodging business all through the United Kingdom. Travelodge is positioned the second biggest in the economy inn segment and it is additionally the third biggest inn as far as rooms it has. Travelodge has 31,600 rooms in its lodging according to the information until 2010. The United States activity and the United Kingdom of Travelodge have separate tasks. In 1980, Lord Forte got it and again opened a branch in Britain. It possesses 380 branches in United Kingdom, Ireland, and in Spain. The lodgings altogether have 20,000 rooms because of which it has become the third biggest inn networks in the United Kingdom. It has a worker number of 5500. The organization asserts that 16.5 million guests remained in their inns in the previous year. Generally all the reservations are done through online mode. Circumstance investigation: The circumstance investigation of Travelodge will incorporate an explanatory investigation of its Micro and Macro condition. Circumstance investigation will likewise uncover the inward and administration depiction. Out of all the showcasing blend item, place, value, advancement Travelodge stresses on cost. It has accomplished market administration simply because of this factor of estimating (Clow Baack, 2012). Full scale condition: 1. Monetary: Travelodge is a spending lodging with numerous offices like a 3 star inns. This is profiting the organization. The economy can have a little effect regardless of whether the economy is at emergency, Travelodge is sure to make profits.2. Ecological: The organization has confronted numerous grievances as being non-condition agreeable. In the year 2007, the Hotel was additionally punished for adding to air contamination by radiating carbon by over the top use of forced air systems in the lodgings. The organization needs to make certain strides with respect to this. This can be gone before by being mindful in their vitality utilization (Dahlstrom, 2011).3. Mechanical: The adjustment in innovation doesn't bigly affect the organization as it isn't and IT empowered organization. The innovation that they are utilizing is simply by utilizing workstations, PC, and the courtesies in the rooms (Kotabe Helsen, 2011).4. Political: The representatives in the business are requesting a f ew changes in the working conditions, insurance of the workers and enactments yet Travelodge has a lower pace of turnover and the workers are increasingly faithful to the client. The world of politics influences the business associations. Travelodge will be influenced by the enactments taken by the Government. The political variables influence the matter of the inn business. Be that as it may, UK is a moderately free market economy and the Government measures are supportive of the private area. The political variables are ideal for the development of Travelodge. Anyway the presentation of Digital Economy Act of 2010, the parliament has acquainted a few measures with decrease the criminal operations utilizing web. This may place the inn business in a disadvantageous circumstance as a large portion of the inns offer web association liberated from cost to the customers. Miniaturized scale Environment: 1. Clients: Travelodge has an extremely extensive rundown of glad and fulfilled clients. It offers a wide scope of bundles for its rooms. They additionally advance their offices of accessible rooms with advantageous booking system.2. Rivalry: Despite of the precarious idea of the economy, Travelodge has kept up itself to be one of the major monetary lodgings in the United Kingdom and Ireland. It has organization with numerous different firms like the Diners club, Virgin wines and so forth which gives the clients limits and this is the thing that separates it from its rivals and gives it an edge over them.3. Representatives: The Company has a decent line of working experts. The center level workers are generally from cordiality foundation. The effectiveness of their workers has taken the organization to this stature (Kotler Keller, 2012).4. Publics: Travelodge has a total site, which is a mode for their advertising. On the site, Travelodge advances their administrations, data of their Green program so as to turn into an earth agreeable organization (Kotler Keller, 2012). SWOT Analysis: Quality: 1. The rooms are moderate and in great condition which draws in clients without any problem. These reasonable costs are its primary showcasing procedures. These procedures draw in the clients consistently. The organization asserts that around 16 million individuals remain in the Travelodge inns each year.2. It offers its Business account card for its business voyagers and it offers advantageous and quick reserving to them (Sheehan, 2011).3. The organization is additionally dedicated towards keeping up a spotless and sound condition. Travelodge has spent a measure of 25 million on commercial to rouse the individuals of Britain to keep up a solid situation (Dines, 2014). Shortcoming: 1. Travelodge doesn't furnish its clients with room administration, doorman administration or an attendant service. This is a deficiency of a spending plan hotel.2. The lodgings are not perfect for gatherings or capacities. They are normally explorers arranged and don't center to expand.3. The inns are not all that all around enriched and tasteful. This is on the grounds that the rents are less. This doesn't imply that the inns are squalid. They are very much outfitted and forward-thinking. Dangers: 1. There are other financial inns too with better offices at a similar expense in Britain. The clients can get pulled in to those lodgings as well. The opposition is excessively high in the industry.2. Travelodge has a picture to oblige clients with less spending plans however the economy is drifting upwards and individuals are winning more which thusly has made them lease great and rich lodgings. This can be a danger to the organization.3. The organization concentrates just on the voyagers with low financial plan and less remain. They don't have any designs to extend the idea of the business. They would prefer not to enhance or change the idea of the administrations. Openings: 1. The organization can grow in abroad. They are focussed just in the U.K/Ireland. They should attempt to concentrate on other European market on the grounds that the voyagers from all round the globe stay with different nations in Europe.2. Despite the fact that, the organization has numerous associations with different firms yet in growing such relations the firm won't lose anything. It would be entirely gainful for the organization to extend its association with different firms. Contenders investigation of Travelodge, Premier Inn, Holiday Inn: Travelodge is the second biggest inn network in the United Kingdom. Head hotel is its first and Holiday motel is the second huge contender. Travelodge has inventive administrations. The low and reasonable costs are its principle promoting technique. It fulfills its clients by giving great incentive to the cash that they put in Travelodge (Travelodge.co.uk, 2015). Head motel likewise has a similar scope of administrations at similar costs however notwithstanding that, Premier hotel additionally designs trips for it remote vacationers which neither Travelodge nor Holiday hotel accomplishes for its clients. The recurrence of ads of Premier hotel and Holiday motel are likewise more than Travelodge. Be that as it may, Travelodge make exceptionally alluring and client arranged promotions The contender investigation should be possible by utilizing the Porters model. The level of contention The competition and rivalry is furious in the inn business in UK. Travelodge gets intense rivalry from Premier Inn, Holiday Inn and other inn networks in UK. Travelodge has been contending with them for significant stretch. Danger of passage Travelodge has been in the lodging business for quite a long while. Despite the fact that the inn business in UK is a rewarding business, it is extreme for the new inn networks to set up themselves. Another participant won't have the option to set up themselves as large players. Danger of substitutes Travelodge utilizes recreational vehicles so as to build up itself in the inn area in UK. Be that as it may, Travelodge faces the danger from the substitutes. The clients may scan for less expensive other options. Be that as it may, Travelodge offers elevated requirement administration at modest costs. Along these lines the danger of substitute is low. Purchaser power The intensity of the purchaser is low in Travelodge since it offers convenience at modest costs. Hence the dealing intensity of the purchaser is less as they are happy with the valuing system of Travelodge (Grundy, 2006). Provider power - The intensity of the provider in the lodging business is low as the provider don't have self-sufficiency. There are enormous quantities of providers and there is huge rivalry among the providers so the haggling power is low (Karagiannopoulos, Georgopoulos and Nikolopoulos, 2005). Promoting systems of Travelodge: The showcasing system of Travelodge chiefly centers around advancement of its primary highlights and specialities. The organization centers around great offices at entirely reasonable and low costs. This draws in the voyagers since they give great offices at a modest rate. The advancement of its modest rates has made it conceivable to draw in remote visitors as well. There are different inns too with same offices and costs however separates it from them are its advancement exercises and client connections. The relationship with the clients makes the excursion paramount for the visitors (Travelodge.com, 2015). The 7 Ps of advertising model can be utilized to break down the showcasing procedures of Travelodge. Item The need of the clients can be met by offering significant items to the clients. Travelodge can expand the quantity of rooms accessible as of now for the clients so as to deliver to their requirements. They have wanted to open new chains of lodgings across UK so as to meet the desires for the clients. Computerized correspondence can be presented by Travelodge so the clients can book a seat in the eatery with a solitary snap utilizing the assistance of advanced media. For this reason the site of Travelodge must be created. The site should show the essential data with respect to the boo

Consultant Recommendations World Cup Brazil 2014 Essay Example for Free

Advisor Recommendations World Cup Brazil 2014 Essay Presentation: Game the travel industry is a noteworthy piece of the travel industry, which remarkably affects numerous angles to the facilitating area of the occasion. The Olympic games and the world cup have a long history since the Roman Empire, be that as it may; those super occasions have set up new advancements in which they have improved the travel industry relying upon their topography. This paper will dissect the World Cup occasion that will be held in Brazil this year and will show it’s Strength, shortcomings, Opportunities, and dangers so as to finish up a gainful proposals that can make the nation having a fruitful occasion. Outline: Brazil is the biggest nation in South America; the populace is roughly 200,000,000 individuals with a tropical atmosphere. The nation is socially rich and notable of their enthusiasm to Football as thy won the World Cup multiple times in their history. Qualities: Brazil’s economy is blasting and the cash that is been created is being put resources into foundation and ventures for what's to come. Air terminals are being improved, streets are being assembled and open transportation extended. New lodgings are being developed and an ever increasing number of individuals are being utilized and prepared to deal with the inundation of sightseers in the coming years. Additionally, close to the riches in culture Brazil can offer to its traveler a heavenly regular delight beginning from the Amazon wilderness, Amazon River, and numerous other tropical rainforests, which uncovered an assortment of creature animal groups. In addition, it additionally offers white sand sea shores and bayous that line the expense. Thus, voyagers who will visit the locale to watch the World Cup will have the chance to investigate different parts of the nation that will upgrade their experience and advance the goal much after the game occasions. Shortcomings: As per FIFA president Sepp Blatter, the nation was furnished with 7 years groundwork for the World Cup, which considered the longest period gave to a nation to get ready for the occasion. However, it likewise considered the least fortunate readiness as per Sepp. (Rumsby, B. 2014). He sees the arrangement as less proficient than the South Africa readiness in 2010 that made their incomes without any preparation. The framework and the open vehicle framework in the nation are not in an exclusive requirement in many territories. Another significant worry to the administration of Brazil and the vacationer around the globe, who need to go to the occasions, is the horror rate in the class of burglary, assault, extortion, and private robberies. â€Å"There is critical and supported composed crime all through Brazil, particularly in major cities†(Brazil Crime and Safety Report, 2013). Neediness additionally is a significant infer for wrongdoing and the expansion of medication addicts in Brazil. The shortcomings could be summed up into the moderate arrangement (building arenas), foundation, crime percentage, and destitution. Openings: Other than the 2014 FIFA World Cup, Brazil will likewise have the 2016 Summer Olympic Games. These game occasions will carry endless the travel industry chances to Brazil. As indicated by Whether it be a development venture for the Olympic offices, or a business that benefits in a roundabout way, for example, a lodging or a property found close by, these significant game occasions will offer open doors for pretty much every kind of business person and financial specialist to make a sound return (Brazil. Place that is known for the Future, Para 2). Brazil will go through cash to creating foundation, wellbeing focuses, transportation offices and different parts of neighborliness. An expanding number of visitors will be pulled in by the World Cup and come to Brazil to travel. In this manner, the World Cup in Brazil is making an immense number of employments in the travel industry, since it requires an enormous number of volunteers and laborers to enable the World cup to succeed. More va cationers likewise can developâ the financial of Brazil and increment the pay for laborers. The World Cup can draw in much venture to Brazil that can help the business openings. â€Å"It is evaluated that the world cup in 2014 will produce more than R$ 140bi to the Brazilian economy, among immediate and aberrant speculations. (Worldwide Intelligence Alliance, Para 4). That implies these speculations from remote financial specialists can help the monetary development of Brazil. Dangers: In Brazil individuals showed their displeasure by having a mass dissent in various urban communities whining about the significant expense of living, low nature of training, and the significant expense of transportation (CNN, 2013, para.8). Mobs in Brazil raises dread of moving the occasion to the United Stated for security way. There are numerous Brazilian supporters to the occasion to be built up in their nation. Then again, some restriction emerges and accepting the world media inclusion as a bit of leeway to raise their interests about the million of dollars being spent on the cup as opposed to contributing it on wellbeing, instruction, transportation, and lodging. As per BBC news there was 2,500 individuals in Sao Paulo who went to the boulevards and griped about the expense of arranging the World Cup in Brazil (BBC NEWS, 2014). Suggestion: Taking everything into account, the travel industry during games is predominantly formed by financial, framework, super structure, and political parts. They could have either positive or potentially negative results dependent upon the area. The travel industry lack of education ought to be annihilated by bringing issues to light of the advantages of the income of the travel industry. It might require some investment and exertion to teach the individuals about the travel industry sway on their day by day life, yet the achievement of conveying the message is commendable because of its future advantages. Brazil isn't the main nation who had revolts before a game occasion, it occurred before in London before the Olympics games, and the figured out how to have a fruitful event(Duarte, F. 2013). We strongly suggest the power and individuals in Brazil to push ahead with their occasion facilitating plan and not stop in the most of the way of making an occasion that will print a positive effe ct about Brazil to the remainder of the world. References Montague, J. (Jul19, 2013). CNN. World Cup just advantages outcasts, state Brazil dissenters, Retrieved from: http://www.cnn.com/2013/06/18/world/americas/brazil-fights montague/index.html Rumsby, B. (Jan 06, 2014). World Cup 2014: No nation has ever been so a long ways behind in arrangements as Brazil, says Sepp Blatter. Recovered from: http://www.telegraph.co.uk/sport/football/world-cup/10553002/World-Cup-2014-No-nation has-ever-been-so-a long ways behind-in-arrangements as-Brazil-says-Sepp-Blatter.html Ford, P. D. (2014). OSAC. Brazil 2013 Crime and Safety Report: Rio de Janeiro. Recovered from: https://www.osac.gov/pages/ContentReportDetails.aspx?cid=13966 Whibley, J. (August 13, 2013). Brazil Expects World Cup to Bring R$25b. Recovered from: http://riotimesonline.com/brazil-news/rio-business/brazil-anticipates that world-cup-should bring-r25-billion/# Duarte, F. (Jul 04, 2013). Futebol Brasil. Manage it: Brazil will have the World Cup. Recovered from: http://espnfc.com/blog/_/na me/futebolbrasil/id/317?cc=5901 Brazil. Place that is known for the Future, 2014. Recovered from: http://www.brazil-future.com/home/2014-brazil-fifa-world-cup-and-the-2016-rio-olympic-games/Global Intelligence Alliance. 2014 World Cup Opportunities Beckon Foreign Investors to Brazil, 2014. Recovered from: http://www.globalintelligence.com/ bits of knowledge/every one of the/2014-world-cup-openings beck on-remote speculators to-brazil

The Strategic Group Mapping Model Marketing Essay

The Strategic Group Mapping Model Marketing Essay With the end goal of this report, the industry of decision was the oat business. The grain business is exceptionally serious with various organizations going after an expanded piece of the pie. The oat business is affected by client spending and client way of life. As of late, shopper conduct has changed with clients turning out to be more wellbeing cognizant. Thus, business inside the oat business have presented new items and altered existing items to speak to wellbeing cognizant clients. In light of research direct, the accompanying patterns were distinguished inside the grain business: Purchaser conduct changes Wellbeing cognizant clients The primary organizations inside the oat business are Kelloggs, Nestlã ©, Weetabix, Flahavans and Odlums. Breakfast separated from being a need for breaking the quick, it is additionally observed as a social custom among most of societies around the world.â [1]â Three principle patterns rise up out of an examination of the business: Acquisitions, Automation and Consolidation. The idea of the grain business is oligopoly as there are only a couple of firms commanding the business. The key players were distinguished as Kelloggs, Origin Enterprises (Odlums), Nestle, Weetabix and Finegrove Holdings Ltd. (Flahavans).The breakfast oat industry can be isolated into two classifications; hot breakfast oats and Ready to Eat (RTE). The key drivers to work in this industry were recognized as: Reformulation of wholesome fixing, Product separation, Contracts for crude materials, Economies of Scale and Creative publicizing. The business in general has a bounty outer full scale condition factors which are unmistakably found in the PESTLE. Doormen five powers recognized medium hindrances to section, risk of replacements and provider power, however featured high purchaser power and serious contention. From utilizing vital mapping it was accentuated that players in the business modernized/changed their techniques to react to enter inclines in the business. From examining the five key players in the business, unmistakably all have comparative item enhancement, item advancement (Ansoff development grid) Strengths, shortcomings, openings and threats(SWOT Framework). Industry Landscape There were three key patterns found from the players in the grain business. Kelloggs have merged 42 business sites into one site so as to give a more clear brand character and to improve the client experience. Corresponding to mechanization, these players presently utilize mechanical propelled apparatus to help them underway and bundling. At last in May 2012, 60% of offers from the Weetabix Food Company have been gained by Chinas Bright Food Group while the staying 40% is claimed by Lion Capital. From these patterns, there are issues that influence these players, regarding market immersion and fluctuating costs for wheat and oats. These are potential dangers for this industry as detailed by Business Insights which states; grain items have arrived at a degree of immersion in numerous Western markets, so including worth and following buyer wants will be critical to fruitful product offerings. So as to battle this market immersion, organizations need to inquire about, comprehend and recognize buyers necessities. The fluctuating costs of oats and wheat could influence every business inside the oat business. The value variances are a consequence of troubles experienced during the developing occasional period. Rising costs because of expanding costs for coordinations and fixings are principally going to influence the morning meal grain industry and its key players later on. Grain items could be sourced comprehensively; nonetheless, there is a decrease in global oat creation because of climate conditionsâ [2]â . In the event that this proceeds, it could prompt grain costs raising and increments being passed down the dissemination channel. There is expanding pressure for new item advancement among the enterprises key players. This might expand piece of the overall industry and upgrade income for the specialty players, for example, Flahavans and Odlums, while permitting market pioneers, for example, Kelloggs the chance to keep littler organizations from getting market development. There is an expansion in wellbeing cognizant clients and later on, this may characterize the product offerings delivered by the key players. From the procurement of Weetabix, Bright Food Group has pledged to universally extend the Weetabix business by entering the developing breakfast grain advertise inside Asia. Changes to nourishment utilization designs inside Asia have brought about organizations entering Asian areas and offering nourishment and refreshments to purchasers. Broadly, the grain business is worth à ¢Ã¢â‚¬Å¡Ã¢ ¬200 million every year with a benefit between 40 45%. According to the present market position of these players, Kelloggs would be classed as the pioneer because of a 44% piece of the pie. With Nestle and Weetabix as the market adherents, these organizations have a sizeable piece of the overall industry and stay serious inside this industry. The specialty players, Flahavans and Odlums, are not as beneficial as contenders, especially Odlums who don't give a broad scope of items. Serious contentions could emerge between these industry players, as all contenders have comparative items focusing on comparable objective markets. The risk of substitutes is likewise an issue for these players; as there is an ascent in own image items, for example, Dunnes Stores and Tesco. These items are being acquainted into the market due with the changing customer ways of managing money. As this industry could be viewed as oligopolistic, the control over providers and purchaser might increment, anyway for the specialty players, the opposition could increase. For the most part the grain business targets family situated markets. Corresponding to Kelloggs and Nestle, they could be believed to target kids, as these players acquaint characters with their brands all together for the youngsters to be pulled in to these items. Weetabix, Flahavans and Odlums target develop crowds which can be believed to be under the family orientated market. For each key player, they should hold upper hand so as to support the market. The limit assets that any player ought to need to work inside this industry incorporate; fund, client reliability, brand mindfulness and a wide item run. Special assets, for example, Flahavans and Odlums, are especially centered around the Irish parts of the item. This includes the strategies for delivering the item and occupations that are made inside the nation. Irish purchasers are esteem driven, anyway Irish items are critical to these buyers. In earlier years, Kelloggss held an extremely prevailing situation inside the business, anyway this has changed significantly as more contenders have entered the market and have affected the benefit acquired by Kelloggs. In 2010, there was a net gain ascent of Kelloggss, which has since tumbled from $1.2 billion to $961 million and underlines an emotional reduction. In 2012, the offer cost of the business was unpredictable as it declined to $46.33 in July, anyway expanded to a satisfactory cost of roughly $60 in December. The size of Kelloggs diminishes the risk of a takeover happening and leaving the market would not be predictable for Kelloggs. Kelloggs utilization of Corporate Social Responsibility (CSR) is at the front line when speaking with clients. This is profoundly clear in Give a youngster a morning meal battle propelled in October 2011 as this crusade featured the advantages of kids having breakfast. By featuring this crusade, it improved the open view of the organization. Money related reports discharged for 2012, delineated that the Nestle bunch in general had an effective monetary year. It shows an expansion in benefit for the year by $1.8 billion. The grain scope of the business is spoken to in this figure which shows a positive money related execution for Nestle. Already, Nestle has encountered a negative open picture; Nestlã © endeavors to occupy analysis of its infant nourishment advertising activitiesâ [3]â . Settle consistently endeavor to improve their CSR personality inside the eyes of the general population. Brilliant Food Group created incomes of around  £7.5 billion a year ago which demonstrates it has a huge asset base to extend the Weetabix brand into increasingly remote markets. The securing of Weetabix would demonstrate that there is a popularity for grain items all inclusive just as inside its current markets. The Weetabix brand has a long relationship with the British and Irish markets and has effectively mirrored a positive brand picture. In any case, the ongoing obtaining could have a positive and negative effect as it could be seen as the loss of another indigenous organization to an outside worldwide and may weaken the brand esteem. As Flahavans is an exclusive family worked business and like Weetabix, isn't recorded on any stock trade. Flahavans is a built up brand and holds most of the piece of the overall industry corresponding to hot grain breakfast in Ireland. This brand has a positive picture among Irish clients and helped the venture into business sectors, for example, the UK and US. Flahavans is related with Bord Bia and frameworks the dietary benefit of eating porridge as a feature of a solid adjusted eating regimen. As the business is glad for its legacy and is a little player inside the business, the chance of a procurement might be ugly to a set up player. Odlums is a piece of the Origin Enterprise Group, which is recorded on the Irish Stock Exchange and encountered an expanded offer cost inside the most recent year. The Odlums brand is notable inside Ireland, fundamentally for their preparing items. It could be seen that the open have less acknowledgment for the porridge go. The brand picture is seen emphatically and is additionally connected with Bord Bia. Inside

National Defence Essay - 275 Words

National Defence (Essay Sample) Content: Your NameCourse titlePeriodDecreased spending for national defenseNational defense is an arm of the government whose mandate is to maintain peace through guarding the state from both external and internal conflicts and ità ¢Ã¢â€š ¬s the most important part of the government. Majority of the states spent more than 20 percent of their budget on national defense (Plumber, 2013). Cutting of defense budget has dire consequences taking into account that the world is more dangerous than it was before.This would mean buying fewer new combat platforms and upgrade of the existing ones would cease to exist (Bennett, 2013). This means investment programs in the defense department will be disrupted and with time it will cost the tax payer more to rectify contract breaches, to raise unit cost and delay delivery of important equipment.The defense will be unable to accomplish some mission (Bennett, 2013). This is because the limited budget will cause cancellation of the purchased ma chinery which the state purchases annually and this will reduce the modernization of defense. The training department would be affected in that the future generation equipment would not be purchased thus making the military to be dragged behind with the latest technology advancement thus making the state to be prone to attackers who have more advanced technology equipment.According to McGarry (2014), decrease spending on national defense means limiting annual pay rise, reducing housing allowance and cutting off subsidies of the national defense team. This will negatively affect the workers and will demoralize them as they carry on with their daily chores.Decreased spending for national defense can be disastrous taking into account the above discussed points. Any state which plans to cut down the budget has to consider various factors before coming up with a conclusion as it may have serious consequences to the whole state if a decision is made in a hurry or without considering var ious factors.... National Defence Essay - 275 Words National Defence (Essay Sample) Content: Your NameCourse titlePeriodDecreased spending for national defenseNational defense is an arm of the government whose mandate is to maintain peace through guarding the state from both external and internal conflicts and ità ¢Ã¢â€š ¬s the most important part of the government. Majority of the states spent more than 20 percent of their budget on national defense (Plumber, 2013). Cutting of defense budget has dire consequences taking into account that the world is more dangerous than it was before.This would mean buying fewer new combat platforms and upgrade of the existing ones would cease to exist (Bennett, 2013). This means investment programs in the defense department will be disrupted and with time it will cost the tax payer more to rectify contract breaches, to raise unit cost and delay delivery of important equipment.The defense will be unable to accomplish some mission (Bennett, 2013). This is because the limited budget will cause cancellation of the purchased ma chinery which the state purchases annually and this will reduce the modernization of defense. The training department would be affected in that the future generation equipment would not be purchased thus making the military to be dragged behind with the latest technology advancement thus making the state to be prone to attackers who have more advanced technology equipment.According to McGarry (2014), decrease spending on national defense means limiting annual pay rise, reducing housing allowance and cutting off subsidies of the national defense team. This will negatively affect the workers and will demoralize them as they carry on with their daily chores.Decreased spending for national defense can be disastrous taking into account the above discussed points. Any state which plans to cut down the budget has to consider various factors before coming up with a conclusion as it may have serious consequences to the whole state if a decision is made in a hurry or without considering var ious factors....

Living an Authentic Life - 1011 Words

Name: Quoc Tran English 2403: World Literature Section: L2 Professor: George Schroepfer Living an Authentic life Sangamithra Gangarapu, a software engineer, once said: â€Å"add life to your days, not days to your life;† This short but meaningful message caught my attention when I was browsing through facebook sometime last week. I’m sure the question that comes to mind when any of us when we see this quote is: have I live the life I was meant to live, or what does it mean to live an authentic life? Let us examine this question through the journeys of Noah, Gilgamesh, and Ivan. In my opinion, to live an authentic life is to have an ability to connect and believe deeply in your true spirit within that eventually those thoughts are†¦show more content†¦Ivan, when he was well, did not believe in death and as to him, death only happy to other people and not too much concern about the truth meaning of life. When he was drowned in sickness, he was forced to confront life’s unpleasantness and questioned himself how he lived his life. Ivan spent hi s last three days screaming and tortured himself with negative thoughts. One hour before he died, an insight has flashed through him and his pains were released. He realized and saw what he has not seen before, that he has lived well but only for himself and not for others. As he drew his last breath, he heard someone say:† He’s gone.† Then he whispered to himself:† death has gone.† Evan has found eternal life at the end of his life. Last but not least, how does faith influence what it means to live? Let Noah of Genesis help us explore this question. According to the bible, during the time of Noah, the world was in such chaos, evil; violence and corruption that God, the creator of all livings, had decided to end all lives and start it again for a new beginning. Noah was told to be righteous man of them all, also the only follower of God left on earth. Noah remained faithful to God, he walked with God and did all he asked for. And for his remarkable obe dience, God saved Noah, his family along with the some other chosen creatures while he flooded the earth and destroyed everything else that heShow MoreRelatedLiving An Authentic Christian Life1006 Words   |  5 Pagesline with the words, actions and goals of Jesus, as they daily strive to become more and more like Him. In order for this to happen there are two detrimental aspects that need to be considered. Character and service are two key ingredients in the life of one alive in Christ that go hand in hand as described in Romans 12. The believer’s new identity needs to continually transform their character to that of Christ, and their actions must identify them as servants of the King. I. 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Nor do you have to waitRead MoreViktor Frankl Founder Of Existential Therapy1373 Words   |  6 Pagesunable to motivate their own will to live and/ or make meaning out of life, they become immobile. Consequently, this immobility makes living difficult, which in essence results in the development of psychological disruptions.   Suicide, for example, is one disruption that can stem from one feeling not only alone, but feeling as if life has no meaning.   Those who seek this form of therapy are in search for the meaning of their personal life.   Gaining insight into the fears about death, loneliness, meaninglessnessRead MoreViktor Frankl Founder Of Existential Therapy1336 Words   |  6 Pagesunable to motivate their own will to live and/ or make meaning out of life, they become immobile. Consequently, thi s immobility makes living difficult, which in essence results in the development of psychological disruptions. 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The Repeal Of The National Minimum Drinking Age - 927 Words

The repeal of prohibition by the twenty-first Amendment in December of 1933 allowed for each state to set its own alcohol consumption age. After the passage of the twenty-sixth Amendment, which lowered the national drinking age to eighteen, thirty states had lowered the minimum drinking age to eighteen, nineteen, or twenty (â€Å"Prohibition†). In 1984, the enactment of the National Minimum Drinking Age Act prompted states to raise the legal age for purchase of public possession of alcohol to twenty-one or risk losing millions in federal highway funds. By 1988, all fifty states had raised the minimum drinking age to twenty-one. The United States is one, of just a handful of countries to have a drinking age as high as twenty-one. Of the one hundred and ninety nations, one hundred and fifteen, or sixty-one percent, of the countries have a legal drinking age starting at eighteen or nineteen. In some countries such as the Central African Republic, the drinking age starts at ten (M inimum Legal Drinking Age). The United States should follow suit with most of the other countries and lower the drinking age to eighteen. Dr. Henry Wechsler, a researcher at Harvard School of Public Health, and a leading expert on college binge drinking states, â€Å"President Ronald Reagan made the legal drinking age 21, it was the right decision. The Legal drinking age should remain at 21 for the entire nation† (Giamo 1). Although the legal age to purchase alcohol is twenty-one, a majority of students inShow MoreRelatedThe Effects Of Alcoholism On The American Society898 Words   |  4 Pagesappeared more problematic, the amendment was overridden. During the period following the repeal of prohibition the states were each given the task to assign minimal drinking ages for their state; however, this was not the correct decision. 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At the age of eighteen year olds you receive and are expected to use the rights and responsibilities to vote, serve on juries, get married, sign contracts, join the military--which includes taking on the responsibilities of life and death--and be prosecuted as an adults in the court of law along with many other things. In 1984, the national government raised the drinking age from 18 to 21. Mothers Against Drunk Driving was a key contributingRead More Drinking Laws Essay2569 Words   |  11 Pagesthe United States. Many countries elsewhere throughout the world have lower drinking ages or no age limitation or prohibition at all on consumption of alcoholic beverages. Interestingly, these countries likewise have lower incidences of abuse, lower death rates in automobile accidents, and lower arrest rates for alcohol-related offenses than in the US. Both Canada and Mexico, as examples, have legal 18-year old drinking age laws, and have abuse indices well below those in the US. 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Several studies have indicated that more accidents occurred as a result of lower drinking age. As a result there has been advocacy for restori ng MLDA to 21. Due to such advocacyRead MoreAnalyzing the Demand to Lower the Drinking Age to 181933 Words   |  8 Pagesï » ¿Analyzing the Push to Lower the Drinking Age to 18 Introduction According to Andrew Mark Lisa in the preface to his online petition to see the national drinking age limit lowered, it is not only young people but also colleges across America who are interested in promoting legislation that will lower the drinking age. Lisa references a Time magazine article, which quotes Dartmouth College President James Wright as stating that a lowered age limit would help prevent alcohol abuse because campuses

Accounting Theory Accounting Conceptual Framework

Question: Describe about the Accounting Theory for Accounting Conceptual Framework. Answer: Case Study 1 In order to have principle-based standards, there are various reasons for the requirement of conceptual framework. It helps in resolving disputes, if any, as far as the setup of accounting standard is concerned. Conceptual framework helps in setting up of standards which needs to be followed by all the concerns in a unified manner. It provides requisite principles so that it is not required to be recurring in accounting standards. Conceptual framework provides the back support to principle-based standards and that fall in line or in continuation to their pre-defined standards. It also acts a constitution for reporting of financial information and reporting as well as all the references are towards conceptual framework. It ensures that consistency is the key amongst the standards thereby preventing varied conclusions (Godfrey, 2010) IASB and FASB are two international boards who are responsible for the setup of accounting standards. Both require the support of conceptual framework during its course of development. It is quite essential that IASB and FASB should have a common conceptual framework so as to have modification, update, union and completion between the framework and statements of both respectively. Since, they were developed during the period of 70s and 80s; it is quite natural that they will be subjected to changes and updates as per the changing requirements of accounting. There may be minor differences in their standards but the aim of IASB and FASB is same i.e. transparency, accountability and efficiency which goes in line of conceptual framework (Godfrey, 2010). Conceptual framework is the backbone of all the accounting standards and thus, is essential for all kinds of concerns. The principles stated in the conceptual framework are drafted in such a manner so that best international practice is followed on a global level. It is a true fact that many concerns, whether mid-size or big corporations are benefited from conceptual framework. The role of conceptual framework can be found in all types of business and thus, I believe that it is equally important for all kinds of parties and there is no kind of disparity for anyone in terms of its principles and guidelines. It can be said that the rules of conceptual framework are stricter for big corporations as compared to those mid-size firms. But, in no way it can be concluded that it is more important for some parties and less for some concerns (Godfrey, 2010). Cross cutting issue refers to the fact where uncertainty is taken into the account for the cases concerning measurement of assets or liabilities. This involves cases where rules of accounting seem to delay the aim of IASB and FASB. These are such issue which tends to touch the basic guidelines of accounting aspects. Some examples of cross cutting issues one measurement basis for assets and liabilities, considering and applying factors of cost constraint and comparability. Cross-cutting issue is an important aspect in the field of financial framework and is quite a relevant issue for big corporations or company. A strategic outlook is expected to deal with such issues (Iasplus.com, 2016). Case Study 2 Historical cost is used in accounting as to assess the value of a company. It believes in recording the price of an asset on its nominal or the cost incurred in original terms. US GAAP uses this method of accounting as far as the assets are concerned. The fundamental problem with financial statements which follows historical cost as means of measurement under US GAAP is fails to update the value of assets which are subject to change in a significant manner over the period of time. For example, if plant and machinery of a company was purchased for $50,500 and that its value in the market has increased to say, $2, 50,000 as on today, still it will be recorded at $ 50,500 in balance sheet. It is a true fact that accounting should ensure economic reality and there should be a strong link connecting the accounting standards and financial reports of a company. The boards that are responsible for the framework and development of accounting standards ensures to deliver quality information for investors who are willing to make rational decisions as far as their resources are concerned. If accounting does not reflect economic reality, the whole information would turn misleading for the prospective investors and would also violate the norms of conceptual framework. This is the reason that it is a crucial principle of measurement in accounting as it forms a base for the economic condition of a company. So, the stated principle ensures transparency and develops reliability for its statements (Financial Times, 2016). As far as the accounting aspect is concerned including the conceptual framework, economic reality can be measured as per the fair value keeping in menthe concept of prudence. Basically, economic reality determines the kind of transaction occurring in business by evaluating an overall commercial scenario. It can be measured by following the best international practise for the concerned organization or company. Principles of conceptual framework and guidelines issued by IASB and FASB, acts as standards for fair practise. An organization can evaluate its economic reality by analyzing its course of work with those standards and judge its level of authenticity. Even, accounting standards also acts as a benchmark for companies in order to judge their economic reality on a global level (Godfrey, 2010). Reliability in accounting refers to the phenomena where financial information can be confirmed and whether the same is being used by shareholders, creditors, users or investors in a consistent manner. In a simpler manner, reliability refers to the level of authenticity of financial statements based on which the factor of trust is developed by the end users mentioned above of such reports. It is due to the same reason that FASB and IASB are very particular when it comes to reliability of economic statements. Reliability can be measured on the basis of verifying the statements, remaining neutral to the accounting figures and faithfulness towards its disclosures as and when required. It is the most important aspects in conceptual framework and accounting standards authenticated by their respective boards (Godfrey, 2010). Case Study 3 The provisions of FASB requires corporations and companies to analyze and record a provision in respect to environmental cost of retiring an asset provided that its possible to reasonably estimate the component of fair value. Since, it is a guideline from the side of FASB, it creates a mandatory obligation on the companies to follow and implement the same in their financial statements. Generally, fair value of accounting is followed by the companies and if assets are prone to environmental conditions, it is required to create a provision for the same and reflect it in accounting. But, companies are quite sceptic in following the same in their practise of accounting due to their respective apprehensions and financial outlook towards it (Journal of Accountancy, 2016). In order to defer recognition of a liability, US companies had come up with some aspects of their requirements. They propagated their beliefs that the revenues earned in the business are quite sufficient in offsetting those liabilities and are thus, not required to be shown separately in their reports of financial statements. It was a well known fact that the impact of recognising such kind of liability would be reflected in their figures of revenue due to the concept of double entry. This made them quite sceptic in recognising such kind of liability in their financial statements. The probable tax consequences due to recognition of such kind of liability were also amongst the aspects of requirements to defer recognition of a liability (Godfrey, 2010). Net profit in the current year as well as of the future years gets affected due to the recognition of liability in relation to future restoration activity effect. These are generally recorded in the form of provisions every year and thus it lowers the profit for all those years in which such provisions are recognised. Since, the provisions are not nominal in nature; it has a huge impact on net profits. Cash flows deals with the incoming and outgoing of cash in an organization. Since the recognition of liability is in form of provisions, it does not involve the outflow of cash from the company. So, it will have no effect on cash flow till the time such liability materializes in form of cash and lowering the positive cash flow (Godfrey, 2010). In this global market, it has turned quite crucial to record environmental liabilities and to show its actual aspect in the reports of various organizations. Due to continuous change in environment, some of the assets are prone to it to some extent and it affects its efficiency. So, for depicting fair value it has now turned quite important to recognize such liability in financial statements. Proper disclosures for the same are also quite relevant in order to justify such recognition of liability. The liability for the said purpose should be disclosed in such a manner so that it is able to quantify its effect on financial statements supported by proper reasons and explanations like the nature of assets and its conditions which has led to its recognition (Godfrey, 2010). References Financial Times. (2016). Financial data must reflect the economic reality - FT.com. [online] Available at: https://www.ft.com/cms/s/0/fdfd338e-312c-11d9-a595-00000e2511c8.html?ft_site=falcondesktop=true#axzz4SAP23CoY [Accessed 7 Dec. 2016]. Godfrey, J. (2010). Accounting theory. 1st ed. Milton, Qld.: John Wiley. Iasplus.com. (2016). Cross-cutting issues Taking uncertainty into account in the measurement of an asset or liability. [online] Available at: https://www.iasplus.com/en/meeting-notes/iasb/2011/agenda_1102/agenda1603 [Accessed 7 Dec. 2016]. Journal of Accountancy. (2016). Accounting for Asset Retirement Obligations. [online] Available at:https://www.journalofaccountancy.com/issues/2001/dec/accountingforassetretirementobligations.html [Accessed 7 Dec. 2016].